These new ads from Swiss human rights group Terre Des Femmes make a pretty bold and powerful statement about gender equality and feminism, by reminding us that a woman’s worth should not be measured by the length of her skirt or the height of her heels…

Released on Facebook earlier this week, the ads depict a faceless woman’s body, with an added layer of measurements printed on top ranging from ‘prude’ to ‘whore’. The campaign slogan simply states: ‘Don’t measure a woman’s worth by her clothes’.

The ads were designed by Theresa Wlokka and a group of students at Miami Ad School in Hamburg, Germany.

Check out all three ads in the series below and let us know what you think.