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YouTube’s Top 5 ads of the past decade
Can you imagine a world before YouTube? Well it’s hard to believe that 10 years ago the video platform didn’t even exist! As 2015 marks YouTube’s 10th birthday, earlier this year the people of ad land and beyond were invited to vote for their favourite ads from the past decade and I’m pleased to say the results are in…
Big shout out to Turkish Airlines for taking the top spot and being crowned ‘YouTube Ad of the Decade’ for its hilarious ‘Kobe vs. Messi: The Selfie Shootout’ campaign. Actually, 2013 proved a popular year in the world of ads, with Volvo Trucks and Dove also making the top five, in addition to Always’ #LikeAGirl and of course not forgetting Volkswagen’s ‘The Force’ – which until recently held the title of most shared video ad ever!
The good news is that combined, these five videos alone have been watched for over 7.7 million hours - that's over 875 years spent watching ads! Engagement like that is hard to beat...
Take a step back in time and reminisce over the great work featured in the videos below (you can also click through to check out the full case studies on Cream). Enjoy!
1. Turkish Airlines ‘Kobe vs. Messi: The Selfie Shootout’
Agencies involved: Crispin Porter + Bogusky, Starcom
Year of release: 2013
Total views: 141 million+
Turkish Airlines sends sporting legends Kobe Bryant and Lionel Messi on a world trip as they go head to head to see who can take the most exotic selfie.
2. Volkswagen ‘The Force’
Agencies involved: Deutsch LA, Mediacom
Year of release: 2011
Total views: 62 million+
A pint-sized Darth Vader uses "the Force" when he discovers the all-new 2012 Volkswagen Passat in the driveway.
3. Always ‘#LikeAGirl’
Agencies involved: Leo Burnett, Starcom MediaVest Group
Year of release: 2014
Total views: 57 million+
Always creates moments for girls to realise empowerment for themselves by changing the meaning of the common insult “like a girl”.
4. Volvo Trucks ‘The Epic Split feat. Van Damme’
Agencies involved: Forsman & Bodenfors
Year of release: 2013
Total views: 79 million+
Using movie star Jean-Claude Van Damme as part of its Live test series, Volvo demonstrates the precision steering feature on the vehicle in a very clever way.
5. Dove ‘Real Beauty Sketches’
Agencies involved: Ogilvy Brazil, PHD, Mindshare
Year of release: 2013
Total views: 65 million+
Dove embarks on a social experiment showing women that when it comes to their beauty, sometimes they can be their own worst critics.
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