The days of pay and spray and pray campaigns, where marketers would throw large budgets into generalised campaigns with little targeting or personalisation are quickly dying. Thanks to the advent of tracking technologies and mounds of data points, marketers are now learning more about their communications channels and consumers. With this newfound knowledge, campaigns are becoming more sophisticated and more intelligent. 

 

With more of a spotlight being shone on the path to purchase, there's been a growing push to analysis and target the entire customer journey rather than siloing bespoke campaigns. Marketers can now integrate various communications channels and allow each message to build off of the last to tell a complete story. 

Yieldr recently explored this new strategy in a whitepaper Taking A Holistic Approach to The Customer Journey. Check out some of the findings in the infographic below...