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Christmas Ad of the Week: John Lewis ‘Man on the Moon’ (2015)
With Halloween now behind us, British retailer John Lewis sure knows how to get us in the Christmas spirit and what better way to mark the start of the festive season than unveiling its 2015 Christmas ad this morning (November 6).
In fact, it has become quite the tradition now as consumers around the world eagerly await this day every year (in fact, I even heard one say that they get more excited about the John Lewis Christmas ad than Christmas itself!)
And this year’s offering certainly doesn’t disappoint. Taking the key elements that have proven so successful in its past campaigns – tapping into customer emotions, centring on the connection between two characters and linking perfectly with the message to ‘Show someone they’re loved this Christmas’.
The story follows a young girl, Lily, who one day, through her telescope, spots an old man living in a small shack on the moon and watches as he goes about his daily chores, all alone. Determined to connect with this man, Lily then tries to send him a letter through a variety of means including a bow and arrow, and a paper plane, but to no avail. On her mission to show him that someone on earth is thinking of him, the story concludes with Lily finally finding a way to send her message, by attaching balloons to a gift box. When the gift lands on the moon, the old man is seen smiling as he opens the gift, containing a telescope. Using his new gift, the man is then able to see earth and connect with Lily.
The twist in this year’s Christmas campaign that makes it extra special is that it has a charitable spin, whereby it hopes to use its profile to raise hundreds of thousands for charity Age UK.
The ad, again, is the works of adam&eveDDB, with media planning and buying handled by Manning Gottlieb OMD. The soundtrack ‘Half the World Away’ is performed by Aurora, the original song by Oasis.
Watch the full ad here:
Check out historical John Lewis Christmas campaigns below:
http://www.creamglobal.com/17798/36660/monty%E2%80%99s-christmas (2014)
http://www.creamglobal.com/17798/33379/john-lewis-the-bear-and-the-hare (2013)
http://www.creamglobal.com/17798/30567/john-lewis-never-knowingly-undersold (2012)
http://www.creamglobal.com/17798/29345/john-lewis-christmas (2011)
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