The term “programmatic” is getting bundled about everywhere these days and while some of us have managed to get to grips with all the terminology, others are still struggling to understand it.

Well thanks to the guys over at Headway Digital, this infographic ‘Periodic table of programmatic elements’ aims to give marketers a route-map designed to help make sense of the myriad of options available in today’s programmatic landscape for inventory, platform, creative, data and goals.

"We believe education is fundamental to supporting the success of marketers worldwide. This route-map contains the concepts and solutions that are available today, as well as shows how they work together to contribute to a marketer’s goals. It clearly defines all of the elements for marketers that want to add programmatic media buying to their marketing stack,” said Dario Diament, VP of Product & Strategy at Headway Digital.

Check it out below and click to enlarge for more information.