Sony, French Connection, L’Oréal, Garnier and Samsung have collaborated with Google and CBS Outdoor UK to trial an initiative combining outdoor ads with online content through the mobile service Google Goggles. As part of the experiment, Google and CBS Outdoor UK will enable Goggles’ recognition on many out-of-home ads running on the CBS Outdoor network. Read the full story here.

In other news, Corona Extra and MTV have partnered for an underwater gig as part of the 'extraordinary experiences' campaign that the bottled lager brand has been running on Facebook. Read more here.

P&G unveils new social and environmental commitments at Clinton Global Initiative. Procter & Gamble has made three new commitments to improve the lives of millions of families across the globe, as revealed at this year’s Clinton Global Initiative. Discover more here.

Pringles were featured on Cream recently for an excellent European campaign that allowed consumers to collect on-pack coupons and exchange them for some nifty speakers. But the stroke of genius that got the case study into Cream was the idea that the speaker could be attached to the famous Pringles tube, creating a ersatz speaker system that can be connected to an MP3 player - perfect for groups of friends enjoying music outdoors. 

Read the full case study and watch the video on Cream here. (This case study is free to view for a limited time only)

Messages for Japan, Global | Google | Fantastic Interactive

A month after the catastrophic tsunami in Japan, the clean-up and aid operation continues apace. To help keep the aid effort front of mind, and keep people around the world involved in the recovery effort, Google has launched Messages for Japan. This is an online campaign designed to relay sentiments of encouragement from people around the globe to those affected by the recent crisis in Japan. A person from anywhere in the world can type a message of support in their native tongue, and the Messages for Japan site will use Google Translate to automatically translate any one of 57 languages into Japanese. Visitors to the site can post messages and read the messages of others posted from around the globe in their original language or in Japanese. The messages can also be viewed plotted across a world map and shared via Facebook, Twitter, Google Buzz and the Japanese social networking site Mixi.

The site is very clean, and evokes the key elements of Japanese design. The message map is beautiful. Powered by Google Maps, each message is represented by a muted-pink dot, which expands to reveal the message as you move your mouse across the page. The site also allows visitors to make donations to any one of the six aid agencies working in Japan. 

Read the full case study, and see the campaign video here. 

Digital OOH advertising screens in Budapest with a very unique public utility feature - a built in defibrillator!

via Inavate

This beautiful transformation of a derelict billboard shows the architectural potential of OOH. Shown at the Shenzen and Hong-Kong bi-city biennal of Urbanism/Architecture earlier this year, Mesarchitecture’s Double Happiness transforms the structure of a billboard into a playground in the sky.

The creators explain: "Double Happiness responds to the society of materialism where individual desires seems to be prevailing over all.

"This piece of urban furniture, by being nomad, allows the reactivation of different public spaces. It enables inhabitants to reappropriate fragments of their city. They will both escape and dominate public space through a game of equilibrium and desequilibrium.

"By playing this “risky” game, and testing their own limits, two people can experience together a new perception of space, void, lightness and recover an awarness of the physical world.

"This hybrid object, meaningfull only through the body, being all at once physical and social may be a tool for a collective experience of fragility."

Mésarchitecture

Fancy a new pair of shoes? This app from Airwalk was created to sell it's new line of sneakers. It was created by Airwalk to sell it's new line of shoes. To access the store, people had to go to a certain place in the city, where they would find the sneakers virtually floating in the air. From this invisible Pop-Up store users could chose a model, buy it and have it to delivered to their homes.

London's short-hire bikes that recently appeared on corners around the city are sponsored by Barclay's Bank, which, like most giant banks, is thought to be riddled with evil in the form of arms, oil, and other unethical investments.

Vigilantes, or more likely students with nothing better to do than locate Barclay's pantone and font, and a cheap print company, have sabotaged these bike-verts with slanderous commentary. Other sticker slogans include, "Invests in cluster bombs", and "Offers loans for new limbs". Poor Boris. Or perhaps it was Boris?  

Boris Johnson, Mayor of London and resident prankster.

Search engine 'Ask Jeeves' launched in 2000 with the slightly odd concept of using a butler to answer online questions. This was great until users realised, about 3 questions in, that Jeeves was totally useless and that information could be found a lot quicker and easier, and without sounding like a 5-year-old, by using Google. 

In 2005 someone bought Jeeves for £1bn. Yes, one. Billion. Pounds. and the Jeeves branding was dropped for three years. No one used it. So they brought Jeeves back and still no one used it. So in one last ditch attempt to keep Jeeves alive they're launching a 'permanent interactive community section that will allow users to answer questions themselves'. Yes, it appears they are launching 'Yahoo! Answers'

Ask Jeeves spokeswoman Nadia Kelly said, "For the first time users themselves can get involved, to share their thoughts and come up with answers." Um, pretty sure it's not. Pretty sure it's called Yahoo!Answers.

The fatally flawed product aside, Ask Jeeves has done a great PR job on the launch and has asked celebrities to answer 10 tricky questions like, 'What is the meaning of life?', 'What is love', 'Is there anybody out there?', on uk.ask.com/unanswerables.

Fun exercise but think Jeeves needs to acknowledge the sophistication of web users and re-think its proposition - a community-based knowledge sharing site is a start.