Technology has transformed marketing into an accountable, data-driven department. Marketing scientists have taken their place next to the more traditional marketing artists, changing the way that marketing departments operate. Of course, both are tremendous assets by bringing a different and equally important set of skills to the table.

Check out this infographic below from Pardot to find out why this alliance will push marketing forward. 

There is so much debate right now around the subject of Native Advertising: should advertisers be carving out budget for it and if so to what extent? But the degree of hype around Native is masking the fact that there is no singular definition for it. While on the one hand anything with the word 'native' in its name must mean that a degree of effort is being made to ensure that the reader experience is a more fluid and intuitive one, unless the nomenclature is clear and common across all users, measuring what works against what doesn't becomes a huge challenge.

As the market bifurcates ever more starkly between standard brand advertising and integrated content marketing, there has never been a more important time either to take a stand and clearly commit the 'Native' tag to one type of activity over another or to simply lose the tag altogether.

Check out all the findings from our recent study into native advertising in the infographic below: 

Our industry full of buzzwords and all sorts of jargon, but in terms of vocabulary, well that’s where Twitter comes into a world of its own…

As social media marketers, it’s important to be down with the lingo and that’s why we’re sharing this infographic from Marketo to help make sense of it all.

We give you… The Social Marketer’s Urban Twictionary:

They say a lot can happen in a minute, but whittle that down to a second and we’re talking not a lot, right?

Well that’s not what the latest infographic from Irish Telecom is telling us… In fact, we couldn’t be more wrong. It’s almost unbelievable what actually happens worldwide in just one tiny second.

For example, a whopping 24,765 gigabytes of internet traffic is used each second! And in just one second, there are 8,195 tweets sent, 1,558 Instagram pictures uploaded, 1,636 Tumblr posts created, 1,611 Skype calls made and 92,841 YouTube videos watched.

And that’s not even the half of it! Get your teeth stuck into the full infographic below to find out what really happens on the internet in just one second:

The social media landscape in China changes fast and it’s sometimes hard to keep up with it all.

But having conducted a survey of 100,000 people across 60 different Chinese cities, we’ve got a great infographic from the folks at Kantar to share with you [Warning: It’s massive!] which is crammed full of all sorts of insights into how the social media landscape looks in 2015.

Check it out below:

Here’s an interesting comparison for you…

Of course, it’s clear that new media is developing at a rapid pace – just look at how quickly the likes of Facebook, Twitter, Snapchat, Vine, Instagram etc. took off. And of course, the masterminds behind these are building up their fortunes in no time at all.

But what about the media moguls of old… the Rupert Murdoch’s of the world? How quickly did they make their fortune? Thanks to the guys at Staff.com, here’s a comparative look at new vs old – including their current net worth and the speed in which they amassed their fortunes.

How do the dotcom billionaires measure up against the media moguls of old? Check it out...

Content marketing is one of the industry’s hottest topics right now. There’s no doubt that content powers online marketing success. Good content has for years been the cornerstone of the internet and it’s clear that the most successful portals are those that produce good content.

For those who haven’t already got content marketing sussed out, how exactly does it work and why do we need it? Is there a road map that we can all follow? Well, according to an infographic from Fisher Vista and Social Ears, they have the answers. Just think of it like a board game… 

As World Cup fever sweeps the globe - and various hints suggest that this will be the most social sporting event ever - check out this new infographic from Offerpop which analyses social media around the World Cup 2014 in Brazil. On social media, brands, sponsors, athletes and countries are all vying for gold in social buzz, but who will take home the prize?