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Animation has evolved a lot since the flip book. These days any TV ad worth its salt is rendered in hyper-detailed 3D (either that or is in a faux retro stop animation style with a whimsical musical accompaniment). The peeps at New Zealand animation shop Cirkus have explained how it is done in this video:
This video makes us almost forgive them for their strapline "The animation house where imagination takes centre stage".
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