The internet offers a creative space of limitless possibilities. This is the age of the citizen journalist, director, photographer, designer or musician. So when Clarins teamed up with Thierry Mugler, the man we can thank for that heady scent - Angel - they probably thought they were onto a winner when creating a platform for the modern creative woman to express herself. 

So Thierry "Angel" Mugler has this vision of creating a brand that "reflects the beauty and energy of all young women around the world". There isn't a product yet, or indeed anything to actually buy (it must have been one hell of a pitch!). The womanity name has been trademarked in several catergories  - so Clarins are obviously keeping their options open.

This product-less vision has been dubbed "Womanity". Once on the site, you can choose your mood (I chose purple - but other colours were available) and there's a section where visitors can submit what "womanity" means to them, which is just as well as frankly I haven't the first idea. 

At least I didn't, but now I do. Apparently "Womanity" is a woman dancing with a cat in what looks like a bedsit.

As for eventual product development? My money's on Clarin's Womanity cat nip,