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Save the boobs
Cancer is no laughing matter, but it is refreshing to see a breast cancer charity raise awareness with a humorous campaign. Entitled "save the boobs", the viral from Rethink Breast Cancer celebrates breasts in almost all their glory. The charity was set up to help young people concerned about and affected by breast cancer through education, research and support programmes. It is volunteer-driven and aims to "think differently about how to beat breast cancer".
Yes, it's gratuitous, but it is sure to get men thinking about a very female affliction.
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