4 things to avoid when pitching to clients

Cream's anonymous columnist would like to have a button that would send 1000 volts through an agency every time any of the following things were mentioned:

The Big Idea

"The world is changing" speech

That you are totally integrated and expert in all areas

These will be the people that will work on my business

Click here to read why

Picture: Mykl Roventine on Flickr

Posted by Cream Editorial at 14:51:40

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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25 January 2010