As Cadbury's is now being taken over by Kraft, it will be interesting to see how the US brand deals with Cadbury's use of music. The iconic British brand has had some notable music campaigns recently,  teaming up with Joss Stone on recent Flake ads, as well as generating considerable success with its various Dairy Milk commercials. These ranged from the now iconic drumming gorilla ad, through to dancing eyebrows and Coco bean sprouting heads roaming through Ghanaian villages.  Kraft itself is currently utilising music in a campaign for one of its Cheese bands (Kraft Singles) by teaming up with Disney ABC to discover America's 'Single Best Town'. Entrants need to submit a photo and short description of what they consider the single best thing about their town in order to win. The winning town will then play host to a block party featuring country music trio Love And Theft.  All well and good in terms of a competition mechanic. However, if Kraft is looking for a new way to market the Cadbury's brand via music, perhaps they should talk to Peter Lardong, a German music lover who makes Chocolate Vinyl. With brands such as Converse and Coca-Cola opting for exclusive track releases in 2009, a band partnership whereby Cadbury's issues an 'exclusive edible single' seems not beyond reason.