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09 August 2010

Estate agents get innovative

   



Estate agency - not a category well known for its use of marketing innovation. Unless you happen to be a Japanese estate agent, no surprises there. 

Still if you're going to be an estate agency anywhere, you could do worse than Japan. Tokyo real estate prices are among the highest in the world - so it makes sense that this competitive market will be a hot bed of ideas. 

An enterprising agency called "Home's" has offered potential tenants an impressive 2 years rent free in one of its apartments! All you need to do is help the company's deerstalker-hat wearing mascot (called Homes - yes, like the detective) solve a particularly difficult puzzle. 

If you fancy a crack at it yourself, here are the details. My Japanese is a little rusty, but it boils down to solving this floor plan puzzle. . .

Homes-nanmon-1
 


   




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