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Calling all marketing professionals - Win 2 expenses paid tickets to Zurich!
This isn't a marketing professional, this is a goat... but he is Swiss.
The annual European CMO conference is soon to take place in Zurich, Switzerland. On the 30 September, some of the best marketing brains in the world will gather together for the event dubbed the "Davos for marketers".
There are two tickets up for grabs, all expenses paid - flights, transfers, hotels, conference entry, everything a marketer needs.
Not bad eh? Anyway to win this all expenses paid trip, you need to answer the following question...
According to Nokia’s chief marketing officer Pekka Rantala, what will success always be measured by?
Email your answers to [email protected] so get searching on Google.
(Did I mention it was all expenses paid?)
I’ve been in ‘marketing’ for years but got caught out when someone asked me what 'marketing' is.. because its confusing as people use the word in different context ALL the time...
I kick’n’dribbled a crappy response, and later followed a conversation on Linked in about the differences between 'selling' and 'marketing' where someone suggested a web page with the best explanation I’ve ever seen... and know use.
However, I also discovered a new model/method for making corporate marketing strategy decisions, and I am SURE this is new.
Anyway, it is brilliant, and has helped me un-cloud decision making with corporate branding. I just wondered if you had anymore information on the Law of Diminishing Brand Loyalty, which they also called the Law of Brand Decay?
I'd be keen to attend a conference that had something new and useful like this...
Posted by: Viv | 16 September 2010 at 03:46 AM