So here is a look at Digg's recently unveiled Facebook page sorry, I mean't website. I can't think how I got the two of these confused. 

Now don't get me wrong, I used to be as much of an Apple-vangelist as the next man. I enjoyed a succession of iPods, running the whole gamut from the early paperweight 2gb jobs that were the size of a calculator with hard drives that you could feel whirring and clicking in your hand - through to the sexy sleek bevel-edged nano. 

For several years I ploughed though any number of iPod Shuffles. Their affordable price and my wayward financial proclivities meant that Shuffles were bought, lost and replaced with reckless abandon. 

I had one of the coloured iMacs (died), 2 Macbooks (one sold, one stolen) and even a Macbook Pro (also stolen - turns out I live in a very dodgy area). And then everything changed. I had my technological epiphany. 

I got over my Mac fascination. I was no longer going to be one of those people who went to the Apple store just for pleasure. No more iPods, Shuffles, iTunes or Macbooks. Never again would I have to tackle the rage-inducing torture that was the "Genius Bar". Enough, was enough. 

The Apple fanatics in my peer group were not supportive. My generic MP3 player was sneered at, and my creaky little laptop was reviled. Like a Scientologist who can't pay, or a Mormon who only want one wife, I was shunned by my previous Apple acolytes (or Appolytes?).

I won't admit I haven't been tempted. The iPad aroused my curiosity, but with every electronics firm about to launch their own version, (Blackberry being the latest), the iPad is no longer the only tablet player in town. 

So, now I've shared my crisis of Apple faith with you, I'd also like to share this infographic from those clever people at Infographic Labs that might help you to imagine a world without Apple - Heaven or Hell, depending on your point of view. 

You might find a man painted to look like a horse. This is a behind the scenes clip from Ogilvy & Mather 's work for Stallion body paint, and frankly the word "odd" doesn't begin to cover it. 

Viewer discretion is advised, prepare to enter a new dark place in your head. You can tell it's art though, by the inclusion of the ancient fireplace in the background. Nice touch. 

There are many things the world needs - an end to child poverty, nuclear disarmament, a decent tube station in Battersea... One of the things the world wasn't crying out for was a new social network. No this isn't a post about Diaspora, although mentions of this Facebook-challenger have been murmuring away on the internet for some time. 

No the today's social network du jour is Bump. 

Imagine the scenario, you're in a car park, and you see an attractive woman getting out of a car. You want to talk to her, but in this day and age if you approach a woman in a car park you're liable to get a face-full of mace. Instead, technology has come to your aid, and you take a photo of the lady's car registration number and then call her mobile, connected through Bump, 

Alternatively, you can send your new stalking target a text message. 

In the hilarious video in which the creators of Bump desperately try to find uses for this, frankly creepy, tool - Bump suggests a number of different situations in which the network is going to revolutionise our lives. My personal favourite is the woman who sends a text message to a driver who has left her handbag on the roof of the car. 

More puppies on the Cream blog today in this thoroughly entertaining piece from The Viral Factory, promoting the hardy characteristics of the Samsung SD card. 

Using an astonishing roller-coaster assault course reminiscent of the legendary "Mousetrap" board game, a Samsung SD card is mounted to the front of a camera equipped vehicle and subjected to every kind of peril - killer dolls armed with flame throwers, giant boxing gloves, hungry puppies and high impact landings. Oh, and shark infested waters. 

This clip continues the recent run of good video work from Samsung, indicating that the brand is one of the few to have a proper handle on the medium. In terms of "going viral", I'd give this one decent odds. 

"Innovation that has no meaning or relevance is merely showing off".

Creative director for Levi's "Ready to work" campaign Tyler Whisnand talks to Cream about his belief that innovation for the power of good is the key to a sustainable future. According to Tyler, good brands are like good citizens, using innovation to improve the community and the world in which we live.

Tyler also tells us how to foster a culture of innovation within a creative team, and the work that has inspired him. Good stuff. 

If you need to bring your office to a standstill at any point today, just forward a link round to this video. It's a behind-the-scenes look at a recent shoot for American retailer L.L Bean, and you can see the difficulties involved when trying to shoot a load of sleepy puppies. 

Oh c'mon - you didn't really think I meant that kind of shooting? Sickos.

Place your hand on a wall and wait for someone else to place their hand on a wall. Discuss how ridiculous the situation is and become friends for life. Brilliant. I really hope this is working. The social lubricator is unknown but a small line of text at the bottom reads "living exercises". 

Source: Scouting New York