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The best bit of viral in a long time? Watch and smile
Regular Cream blog readers will know that I am particularly sceptical of "viral" videos (especially the ones that come with a press release, but don't get me started on those). Luckily, every now and again a fun bit of video content appears that reasserts your faith in branded content.
This latest clip from Samsung is brilliant. Deceptively complex and annoyingly catchy, it starts with a small girl dancing, but don't let that put you off. You'll have to watch the rest to find out more, but this is guaranteed to raise a smile on the grumpiest face. Best of all, it is completely Samsung branding free.
The message is obviously something about capturing small moments and sharing them with your friends on your Samsung 850 phone. This is a massive step forward from Samsung's elephant video from last year, which was a contrived piece of rubbish, so top marks for improvement Samsung. This is great.
Check out my other favourite online videos here, and view the worst online video here.
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