Theo Watson and Emily Gobeille, who run the creative studio Design I/O, developed this interactive puppet prototype with an Xbox Kinect hack. Using a 3D depth camera for tracking, they created an animated puppet, which mirrors the action of the user, even squawking when the hand is opened.

With brands using increasingly innovative and interactive technologies in their communications - like Ralph Lauren's 4th dimension show - it's fun designs like this that will be utilised.