SABMiller is launching a new global campaign for its Peroni Nastro Azzurro brand which takes inspiration from its Italian roots.

"Primavera / Estate’ (Spring / Summer) was filmed in and around Lake Como and will appear in cinema and out-of-home. Produced by the global creative agency The Bank, the ad features the Italian recording artist Mario Biondi who recorded the soundtrack to the campaign. Both English and Italian versions of Biondi’s remake of ‘My Girl’ will to available to download on iTunes. Alternatively, consumers can listen to the soundtrack on www.peronimygirl.com.

The latest Peroni Nastro Azzurro work follows on from the recent ‘La Dolce Vita’, ‘Blue Ribbon’, and ‘Senza Tempo’ campaigns.  The campaign has initially launched in the UK and will roll-out to other international markets later this summer.

Claudia Falcone, Peroni Nastro Azzurro’s global marketing manager said: “As Italians, we live for this time of year known as ‘La Bella Stagione’ (The Beautiful Season), enjoying the warmth, charm, and beauty of every outdoor moment. Our film captures our unique Italian passion, bringing the ‘La Bella Stagione’ to life.”

This story was spotted on M&M.