• Brand sponsorship does not diminish a music festival’s authenticity.

Check out our post last year about when Kraft took over Cadbury and our thoughts about how they would deal with Cadbury's tie to music.

Brands should not be afraid to associate themselves with art! Last September, we posted about brands getting involved with dancing.

In other news:

• Clear Channel International (CCI) is sponsoring the 2011 Cannes Lions International Festival of Creativity for the second time.
• Pfizer China has called a media pitch for its subsidiaries Pfizer Nutrition (PN) and Consumer Healthcare (PCH).
• Manhattan’s weekly magazine The New York Observer has launched a redesign of its website and print edition.
• China’s Sina Weibo is to expand its international presence by launching an English version of the microblogging site.
• Online users in Greater China spent 24.4% of their time on portal sites in April.
• Nick Chapman is joining the real-time advertising network Jemm Group from Ad Pepper Media to take the role of general manager.
• WPP’s GroupM is launching a new digital media buying policy which includes the identification of 2000 sites in the US which contain and support pirated content.
• The number of advertisers using mobile display ad campaigns more than doubled in the past two years, according to the latest figures from Comscore.