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Campaign of the week: A good egg
Perfect egg app | Kalles, Sweden | Crispin, Porter + Borgusky
Egg and Kalles Kaviar is a popular sandwich combination in Sweden. The cod roe spread is based on an ancient traditional Swedish recipe, and the manufacturer Abba Seafood is something of a national institution. But despite the popularity of Kalles Kaviar, it has to be said that the interactive potential for sandwich spread is fairly limited. Instead, Kalles chose to concentrate on its natural sandwich partner, the humble egg (or ägg).
The perfect boiled egg is a science. There are a number of variables that come into play, size and temperature of your egg, altitude, what type of egg it is and where it comes from. Thankfully, the new Kalles app solves all these problems, and even provides entertainment while you wait for the best boiled egg you're ever likely to have.
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