network:
Cream Daily--integrated social media drives sales
- People exposed to social media along with news stories or editorials spent 17% more week-over-week.
Here's an example of one of our many case studies involving social media, the Shag Tree, a Festival of Media winner.
In other news:
- International news channel Euronews is expanding its presence in Brussels with the opening of a new studio.
- Discovery Communications has teamed up with Oregon Scientific to launch a new international licensing brand of educational products for children.
- Internet users in Germany, Turkey, Spain and the UK watch an average of at least 30 minutes of online video a day.
- Mobile handset manufacturer Ericsson is set to buy US software and service company Telcordia for $1.2bn.
- The BBC will make its iPlayer available globally on the iPad later this year beginning with a Western Europe launch.
- US cable company Comcast is to integrate video calls through its TVs after striking a deal with Microsoft’s online telephone service Skype.
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