PepsiCo – the owners of Doritos –believes that UK consumers are lagging behind their US counterparts when it comes to having dips with their chips. Apparently half of Americans who buy Doritos will also buy a dip, whereas only one in 10 UK consumers will buy a dip to accompany their chips. Therefore the new game is hoped to boost sales of dips in the UK.

The Dip Desperado game launches on 20 June both on Facebook and as an app. The game will be supported by activity including TV, PR and a digital campaign via Facebook, gaming sites and mobile phones. 

Doritos crunchers will have the chance to win prizes worth more than $1m. Consumers are invited to enter a prize draw to win a trip to Cancun, Mexico - the Doritos Facebook page features a picture of a bag of Doritos and all you have to do is guess in which region of Mexico the photo was taken... Simples!

By Jenni Baker, as spotted on the M&M Blog.

Have you seen our Doritos case study where Canadian consumers are challenged with tasting two new flavours, and choosing which should be allowed to survive, and which should be destroyed? Watch video here.