• Samsung has partnered soccer player David Beckham for the launch of its 2012 Olympic Games campaign where it unveiled its new logo.

Check out our case study about Pepsi's world cup challenge used the brand's roster of stars to create a TV show that achieved widespread distribution.

And.... Samsung lets people experience what it’s like to do a ski jump with an interactive billboard, watch video here.

In other news:

• Nokia has agreed a patent license agreement with Apple that will bring an end to legal action taking place over the design of the two companies’ mobile devices.
• Google has purchased online ad optimisation platform Admeld for a reported $400m, as it looks to boost its display ad business.
• Tourism Australia has shifted its global media planning and buying account from Carat and OMD.
• Younger Americans favour personal communication and traditional media over social networks when telling others about social causes.
• The Valencia Region Tourist Board is promoting the region’s tourism offering with a $7m global marketing campaign.
• Personalised content, staged spectacles and original mediums will be key trends at The Cannes Lions International Festival of Creativity, according to Leo Burnett’s 24th Annual Cannes Predictions.
• Chinese advertising agency Charm Communications is expanding its digital offering by teaming up with Aegis Media China to launch a joint digital media trading platform.