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Cream Daily--P&G partners with London 2012 Paralympic Games
- P&G will be an official partner of the London 2012 Paralympic Games, using its portfolio of brands to promote the games.
With all the hype surrounding sponsorship for London Olympics and Paralympics in 2012, it pays to remember that some brands are thinking further ahead. Volkswagen Group Rus signed up to be a Tier One sponsor of the 2014 Winter Olympics, due to be held in Sochi, Russia.
In other news:
- Online advertising spend is set to increase by 20.2% to reach $31.3bn in 2011
- German cable television company Kabel Deutschland has reported that stock prices fell as much as 8% last week
- European daily newspaper Bild is to launch a special edition to mark the 10th anniversary of the ‘9/11’ terrorist attacks in New York
- Internet radio station Aupeo has launched a new user interface for both its website and smartphone app
- Andreas Kösters has joined the management board of TNS Infratest, Germany.
- KidsCo, the international children’s channel, will begin airing on the Wananchi Group’s new DTH platform, Zuku TV, from 1 July 2011.
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