• Philips is teaming up with the former Oasis front man Liam Gallagher to launch its 2011 ‘Obsessed with sound’ campaign in the UK.

The campaign will have a strong emphasis on social media and experiential activity. Watch the video of the Norwegian campaign Hjerteknuser, where the Norwegian band Kaizers Orchestra generated massive social media and experiential activity around its new song.

• Global technology brand Intel is launching the second instalment of its ongoing ‘Visibly Smart’ campaign.

Watch the first instalment:

In other news:

• Adnative has appointed James Ketteley as commercial director of its UK operations.
• More than 50 brands have added Twitter’s Follow Button to their website... Have you???
• W Hotels Worldwide has launched its global iPhone app.
• America’s Hearst Corporation has completed its acquisition of formerly French-owned Dutch magazine and online publisher Hachette Filipacchi Media in Amsterdam.