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Playboy speaks!
There have been lots of attempts to bring sound into print, but not all these experiments could be described as 100% successful. While VW in India has experimented with bringing sound to newspapers, Playboy in Brazil has gone one step further.
To promote Skol Sensation, a Brazilian music festival, F/Nazca came up with the amazing idea of embedding an audio message on the cover of Playboy magazine. Users can listen to the a sexily voiced audio message by plugging earphones into the jack on the magazine.
Why is this on Cream? Sound in print is still pretty much in the dark ages, with most attempts resembling cheap and nasty musical birthday cards. This solution isn't perfect, but it's definitely a step in the right direction.
Clever! I love innovations like this that attempt to make the most out of print — especially since it makes up the vast majority of the reading audience. The big question is, how much does this kind of thing run the advertiser? There must be some deep pockets behind that music festival. Nice work, though.
Posted by: Magazine Design | 15 June 2011 at 04:37 PM
Hey, it looks better than brail! I think it's cool though, it makes me think of those audio books you can buy from a machine at the airport.
Posted by: Playboy | 05 October 2011 at 10:51 PM