• Beanz Meanz, where Heinz had devotees create their own 'facebean' character, which could also be used as profile icon on Facebook, Twitter or Skype.
• This is the end, where Doritos fans were invited via their social media platform to 'kill' an unwanted flavour in 'reverse' product launch.

In other news:

• Adconion Direct, the newly-created multi-channel digital distribution platform, has appointed Geisla De Souza as director of network operations and Yiorgos Hadjiandrea as national sales director.
• Clear Channel is increasing its presence in Belgium by winning a strategic bus shelter contract in Antwerp.
• Rupert Murdoch’s media conglomerate News Corporation has sold its billboard company in Russia to a consortium of Russian investors led by VTB Capital.
• Location-based media company JiWire has appointed Trish Tarson as agency sales manager as it looks to accelerate its growth in the UK.
• UK creative agency Devilfish has launched a rebrand project for French TV studio Canal+.
• Online ad platform Marin Software has hired Tim Collin as vice-president of sales, EMEA, to lead its expansion across European markets.
• APAC digital media platform Komli Media has acquired mobile ad company ZestADZ to bolster its range of services.
• Barcelona is named mobile capital.