Check out Cream's case study of when Match.com promoted its online dating service in a series of live television adverts, a first for UK broadcasting. Two match.com subscribers were picked to sell themselves live on air to the British public.

• A strong performance from Microsoft’s Xbox Live and Kinect products has seen the company exceed expectations in its Q4 and full-year financial results.

See also Cream case study of Kinect campaign in Australia where the brand fosters passive trial by many.

• Mexican beer Corona Extra has teamed up with BD Network for its multi-million ‘Escape to Corona Island’ campaign.

See also Cream's case study of when Corona brought legendary Ibiza nightlife to UK beer drinkers.

In other news:

• Nokia’s operating profit has declined 44% since Q1, according to its Q2 2011 numbers.
• Vodafone has seen a strong rise in its business across India and Turkey to post a slight revenue increase in its first quarter results.
• Comcast-NBC has split its media business between Publicis and WPP, according to a report by US trade publication Ad Age.