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05 August 2011

Cream Daily--Digital drives UK TV viewership rise

   



  • The UK TV advertising market grew by 14.1% in 2010, corresponding with a viewing increase of 17 minutes.
  • Kantar Video, the online and mobile video research division of Kantar, has appointed Arthur McKinley as vice-president of business development.

DowntonAbbey-MainScripted dramas were brought back to the forefront in the UK following the success of Downton Abbey, which drew in an audience of 10.8 million viewers.

       




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    • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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