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08 August 2011

Cream Daily--Fousquare introduces self-serve fan pages

   



  • Location-based social network Foursquare has made its Pages feature self-serve, allowing brands to reach its online community through creating and maintaining their own fan page.

Study-Foursquare-LBS-Apps-Have-Narrow-Audience-Prime-For-Early-Adopter-Marketers
For more on Foursquare, have a look at our blog post last month where Dennis Crowley, cofounder of Foursquare talks to Cream about the real winners on the social networking site and how brands, both international and local, can benefit from location-based activity.

What's the most random placed you've checked in? Try space!

See full case study on the "Heat Tracker" app helping singletons identify local hot spots to increase odds of meeting that “special someone”.

In other news:

   




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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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