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Cream Daily--Heineken launches UEFA Champions League campaign
- Heineken has launched its new ‘Legendary Football’ campaign for the forthcoming 2011/12 UEFA Champions League season.
Interested in other campaigns from Heineken? Why not watch a video of the case study where using music, Heineken builds its credentials with clubbers.
In other news:
- Malaysia Airlines and Air Asia have agreed a multi million pound deal to become the sponsors of Queens Park Rangers (QPR).
- InterContinental Hotels Group (IHG) plans to open 100 hotels by 2020 across Russia and the Commonwealth of Independent States (CIS) adding to the 16 it already has in place across the region.
- Global mobile and digital technology business Mobile Interactive Group (MIG) has acquired the global micropayments business Zaypay.
- Global digital marketing agency, iCrossing, has completed the acquisition of the digital marketing agency, Wallaby Group, which serves Latin America and Spain.
- Jewellery brand Hearts On Fire is launching a campaign with Hearst that will integrate magazine inserts across seven titles throughout the October issues.
- Metrological Media Innovations have united with Liberty Global who will adopt Metrological’s Widget Framework for its next generation television platform – Project Horizon.
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