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Unfortunate coincidence. Yeah right.
New Zealand’s Tui beer, notorious for its controversial, culturally sharp and heavily ironic Yeah Right billboards, has caused a stir with yesterday’s billboard coinciding with Steve Jobs’s death.
The “Job’s done. (Yeah right.)” billboard was intended to refer to the New Zealand’s All Blacks beating France at the Rugby World Cup on Monday, according to Tui spokeswoman Jo Jalfon.
Tui's billboard reading "Job's done, Yeah Right." has been visible to thousands of commuters on Auckland's southern motorway.
“At long last we’ve beaten the French, so that job was done – it was really sort of a play on a Rugby World Cup theme,” she said.
Although Tui claim the wording “Job’s done” was a complete coincidence, there is no denying that this, incidentally, irreverent move has brought them tons of free publicity.
Namely, just yesterday SapientNitro’s Social Strategist Kate Eltringham, mentioned one of Tui’s previous billboards of the Yeah Right campaign as example of successful trend-hijacking, as part of her Hi-Jacking & Method Planning Ways to Exploit Trends talk in London last night.
Not so coincidently, Tui is trending on twitter in New Zealand right now.
Ms Jalfon said the billboard is due to be painted over soon and changed next Monday, depending on the outcome of the All Blacks game against Argentina in the quarter-finals.
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