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Cream Daily: Coca-Cola to invest $2bn in India
Coca-Cola is to invest $2bn in India over the next five years, the equivalent of what it has spent there in the past 18 years, in a bid to grow its stature in fast-emerging markets.
Intrigued by India's growing importance in the media landscape? Last week, with the Cream world tour, we visited India and check out some of the country's recent creative media case studies. India is definitely one to watch!
Citroën is set to launch the world’s first social media race in the Netherlands, as part of an integrated campaign to promote its latest model, the Citroën DS5.
Using new types of media in its campaigns is hardly a first for Citroen. In 2010, with the launch of DS3, the brand used Google StreetView to become a platform for a virtual car hunt. Check out the details of this campaign here.
In other news:
UK luxury goods maker Burberry has recorded first half profits of $257m, a 26% increase, surpassing analysts’ expectations.
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