Video of the Week: Catvertising

By Mike Woods, Framestore

This week's video falls back upon a tested favorite - Cats.

Canadian agency John St. has made a marvelous viral video about a spoof agency called Catvertising. It’s the future!

In all seriousness, if you are keen on learning more about creating a successful video campaign (with or without cats!), you might want to join M&M's Video Advertising Summit. It's free to attend, but book quickly, as spots are running out fast!

Posted by Mike Woods at 19:32:49 in Video, Youth culture

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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14 November 2011