Cream Daily: iPhone app to pay for Starbucks orders in UK

Customers of Starbucks in the UK will soon be able to pay for coffee via their iPhone or iPods as the chain has become increasingly frustrated by the rate of near field communications (NFC) developments.

A couple of years, Starbucks trialed a new iPhone app allowing users to pay for their coffee by phone in the US. See how this worked out here.

In other news:

Music streaming service Spotify has reached the 2.5 million benchmark for paying subscribers.

Language-learning software Rosetta Stone has launched a pan-European campaign that features outdoor and digital executions in the run up to Christmas.

Posted by Cream Editorial at 16:32:08 in Left Brain: knowledge, trends, deals, Mobile, News

Technorati Tags: Starbucks

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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25 November 2011