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Cream Daily: Rechtman slams lack of creativity in video media
Rene Rechtman, chief executive of GoViral and AOL Advertising, has condemned the lack of creativity in online ad formats and criticised the industry for a lack of innovation in its business model.
In his presentation at yesterday's Video Advertising Summit ‘The New Online Business Model’ Rechtman outlined the future of video advertising as relying on branded entertainment. Rechtman said few brands had grasped a strong video strategy -- one of the few he mentioned is Red Bull.
One recent campaign we think is a great example of branded content is Johnnie Walker's "Journey of Words," where Chinese scotch drinkers discover what the famous ‘Keep Walking’ tag means in a modern progressive China.
If this topic interests you, watch the discussion that took place at this year's Festival of Media, "If content is king, who is running the kingdom?" where Jon Miller, Rich Riley, Luis di Como discuss new content models and multi-platform storytelling, in a session moderated by Michael Kassan.
In other news:
Barclaycard is launching a Facebook campaign offering both Barclaycard and non-Barclaycard customers a range of prizes during the countdown to Christmas.
Eighty-three percent of mobile users in the US used an iPhone or Android-powered smartphone to download an app during November.
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