Gym memberships traditionally peak at the start of the year, as the fitness chains seek to capitalise on the guilt of post-Christmas extravagance. Fit4less, a low cost gym chain in the UK has adopted a no-nonsense approach before the holiday season in an attempt to persuade potential customers to get fit for £16.99 a month. 

Tired of being fat and ugly?

For more provocative OOH, check out these car wrecks in Brazil, floor paintings in the UK or this particularly gruesome billboard in New Zealand. 

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