Samsung takes a sly swipe at the stereotypical Apple devotee in its latest piece of online video that promotes the Galaxy series of smartphones. 

The genius clip mocks that particular type of Apple-vangelist that takes delight in camping outside stores for hours in advance of the release of a new handset. It also pokes gentle fun at the snobbery inherent in those Apple fans who like to adopt a superior tone when surrounded by mere mortal technology. Its about time someone burst the bubble of those individuals who insist on defining their identity through their phone. My next phone is definitely a Samsung.