Cream Daily: Mercedes-Benz launches multi-media campaign

Mercedes-Benz is launching a multimedia campaign to promote its C63 AMG Coupe model to run over a four week period.

Check out a Mercedes campaign in the UAE where the brand cleverly unites the sensation experienced by air travelers with car-driving visuals.

In other news:

Tesco plans to build on its existing partnership with Tata Group to expand in India, pending the outcome of discussions in New Delhi to allow foreign operators to invest in multi-brand retail.

Posted by Cream Editorial at 14:57:29 in Left Brain: knowledge, trends, deals, News

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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14 November 2011