Check out this TV spot we created for BBC Radio 4, to promote their science shows 'The Life Scientific' and 'The Monkey Cage'.

We used a fresh approach to appeal to the younger end of Radio 4's target audience, as well as regular listeners.

We wanted to create an animation that would capture the attention of the inquiring mind, using a little bit of technical magic and a humble radio receiver.

The team was led by creative director Lee Edwards, director Sonja Phillips and 'Fantastic Mr. Fox' animator Alice Dunseath, bringing to life, and creating characters for the parts that live inside the radio receiver.

Ed Edwards, Executive Creative Director of devilfish, commented:
"With this film, we wanted to create some magic for Radio 4, and we are extremely pleased with the final animation. The characters were brought to life in a beautiful emotive way with a hugely talented team."

Liv Slack, Creative Marketing Executive, BBC said:
“The team at devilfish are wonderfully creative and a great bunch to work with. Their response to this brief is both innovative and charming and we’re delighted with the end result which will really strike a chord with the audience.”

Credits
Agency: devilfish
Executive Creative Director: Ed Edwards
Creative Director: Lee Edwards
Producer: Kate Bush