Campaign of the week: IKEA

Cream's 'Campaign of the week' newsletter is out now - featuring IKEA's brilliant work on the Paris Metro, LG's mischievous flat-screen heist video and some advice on two-screen strategies from Billington Cartmell's Dan Machen.

'Campaign of the week' delivers a weekly shot of inspiration,innovation and insight straight to your inbox. Subscribe to it on the Cream homepage or read it here.

Posted by Cream Editorial at 10:10:38 in Campaign of the week, Case study, Left Brain: knowledge, trends, deals, Right Brain: creativity, innovation, ideas, Video

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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27 January 2012