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27 January 2012

Lego's (unauthorised) space mission

   



A recent video gathering a lot of attention on YouTube tracks what could be the first journey into space by a Lego man. This isn't an official mission by Lego, but a more amateur effort by a team in Canada. Full footage of the trip and its preparation will be released soon, but for now you can enjoy this astonishing trailer. 

 

A few brands have ventured into space, or at least the fringes of it, for the occasional marketing stunt. Adrenaline junkie Felix Baumgartner threw himself out of a plane at the outer reaches of Earth's atmosphere for Red Bull and Sappuro in Japan sold a limited edition beer brewed from barley grown in spaceToshiba decided to launch a collection of chairs into space, which probably made more sense at the time - but nevertheless made for some striking visuals. 

   




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