Apparently Marketing Week is hot property at the moment. Copies of the UK's favourite marketing title appear to be flying off the shelves quicker than its readers are prepared to pay for it!

By way of proof, this picture has turned up on Twitter (courtesy of @greenwood100), demonstrating the public's appetite for marketing news. Alternatively, the whole thing might be a rather clever publicity stunt, in which case props to the Marketing Week marketing team for coming up with the idea. 

Personally, I suspect it is a stunt. Marvellous though MW is, I can't believe more people wouldn't rather steal a copy of GQ or Heat magazine, we've all done it haven't we?

[UPDATE: Turns out this wasn't a marketing stunt at all. Apparently issues of Marketing Week have a habit of being lifted from a newsagent in Canary Wharf. Shocking behaviour. Just because Anthony Worrall Thompson does it, it doesn't make it right.]