Discovery of a naked man at an inconvenient moment is a situation that most of us, if we're really honest, have been confronted with at some point in our lives. An unplanned naked male can pose a number of difficulties in the home, the office and at some (but not all) social occasions. They can also be especially troublesome when you're shooting an advert. Especially when the ad is for children's clothing. 

Pity then, the poor marketing manager at La Redoute who (hopefully) inadvertently passed this image to appear on the clothing company's online shop. 

My French is a little rusty but I expect the hastily issued apology on La Redoute's Facebook page: "“Nous allons renforcer le processus de validation de l’ensemble des communications de la marque pour que cela ne puisse se reproduire à l’avenir", roughly translates as "whoops, sorry". I expect it help drive traffic to the site though.