network:
Why we’re loving OOH this week
Despite being one of the oldest and most traditional ad formats, out-of-home never fails to impress us over here at Cream Global. If there’s one medium that’s undergoing a bit of a revolution, it is indeed OOH. And this isn’t just because of the opportunities it to integrate digital content. Just look at what the University of Technology and Engineering (UETC) and BPN managed to do in Peru with Clear Channel – it's so innovative and technology had an important part to play but there’s nothing digital there.
This week we’ve added a great selection of campaigns where OOH plays an important part. Be sure to check out Coca-Cola Light’s QR art which creates an emotional connection through art and technology in a number of Spanish hotspots. MTV did some pretty cool things in India, distributing its MTV Unplugged TV show on the streets of Mumbai and MoMa brings art to the masses by turning a New York subway into an underground museum.
Of course, there’s also plenty more for you to feast your eyes on, including Intel Project Monument in the UK, Unilever’s ‘Cleaning Up with Voronony’ with a campaign in Russia and a personal fave – Chrysler’s ‘Halftime in America’ Super Bowl XLVI spot – be sure to check out the video.
There will be plenty more case studies coming your way next week. Until then, enjoy.
Comments