Top winners included MediaCom, which was awarded ‘Agency Network of the Year’, also picking up a further three awards for its other campaigns across the region, including Best Communications Strategy for its ‘Shave or Crave’ campaign for Gillette (India), Best Event / Experiential Campaign for its 'Tasting is Believing' Campaign for Coke Zero (Singapore), and The Retail Award for its ‘Give Music Generator’ for Universal Music Australia (Australia). MediaCom was also highly commended in the Best Entertainment Platform category for ‘Westpac – Air Rescue’.

UM Australia, which won the 2014 Agency of the Year award, also scooped Best Entertainment Platform for ‘Lambnesia’, Best Social Media Strategy for its ‘XTL’ campaign, and The Creative Use of Media Award for ‘Fast Front Pages,’ campaign. UM Malaysia, was also recognized, winning the Consumer Research Award for ‘Smiling is an Act of Charity’- LISTERINE Rides on a Cultural Insight’, also being highly commended in the Best Use of Technology category, for 'KFC finding ‘Waze’ to ‘Fast Food’'.

Another top accolade went to FCB Media, which was awarded the coveted Campaign of the Year for its ‘Driving Dogs’ campaign.

Young talent in the industry was also recognized with the Rising Star Award, in partnership with Starcom MediaVest Group. Five finalists under 30 presented live at the Festival of Media event with the winning award presented to Business Director Donna Sharp, based in China.

See all the shortlisted, highly commended and winners at Festival of Media Asia Pacific Awards 2014 on Cream:

Best Communications Strategy

Win – ‘Shave Or Crave’, MediaCom, India

Highly Commended – ‘Driving Dogs’, FCB Media, New Zealand

 

Best Contribution to a Campaign by a Media Owner

Win – ‘Credit Card – Red Hot Dine & Fly’, Yahoo! Hong Kong Ltd, Hong Kong

 

Best Digitally Integrated Campaign

Win – ‘Leave a Man, Come Back a Hero’, Mindshare, Australia

Highly Commended – ‘Transforming the Talent Show for Social Media’, BBH Asia Pacific, Singapore

 

Best Engagement Strategy

Win – ‘NextGen CIO’, Ogilvy & Mather, Singapore

Highly Commended – ‘UHP First Step to Livelihood’, Starcom MediaVest Group, Philippines

 

Best Entertainment Platform

Win – ‘Lambnesia’, UM Australia, Australia

Highly Commended – ‘Westpac – Air Rescue’, MediaCom Australia

 

Best Event/Experiential Campaign

Win – ‘Tasting is Believing’, MediaCom, Singapore

Highly Commended – ‘Ben & Jerry’s Sundae Sessions’, Mindshare, Australia

 

Best Launch Campaign

Win – ‘Must Have Whitening’, MEC, Australia

 

Best Social Media Strategy

Win – ‘XTL’, UM Australia, Australia

 

Best Targeted Campaign

Win – ‘The HP Elite Assembly’, GOODSTUPH, Singapore

Highly Commended – ‘How a $3 Shampoo Became Synonymous with Hijab Fahion’, Mindshare, Malaysia

 

Best Use of Content

Win – ‘Driving Dogs’, FCB Media, New Zealand

 

Best Use of Mobile

Win – ‘Good Life Club’, PHD, India

 

Best Use of Technology

Win – ‘See the World at Home’, OMD, Hong Kong

Highly Commended – ‘KFC – Finding ‘Waze’ to ‘FAST’ Food’, UM Malaysia, Malaysia

 

Consumer Research Award

Win – ‘‘Smiling is an Act of Charity’- LISTERINE Rides on a Cultural Insight’, UM Malaysia, Malaysia

 

The Creative Use of Media Award

Win – ‘Fast Front Pages’, UM Australia, Australia

Highly Commended – ‘Nike Live Knitting Shanhai’, Kinetic WW, China

 

The Data Innovation Award

Win – ‘IKEA: A Data Matching Love Story’, Match Media, Australia

 

The Effectiveness Award

Win – ‘Making DIY Easy As’, FCB Media, New Zealand

Highly Commended – ‘Convincing Consumers to become our Sales Force’, Madison Media Infinity, India

 

The Retail Award

Win – ‘Give Music Generator’, MediaCom, Australia

 

The Utility/Public Service Award

Win – ‘Volunteer to Promote Volunteering’, Leo Burnett, Australia

Highly Commended – ‘Spare Space, Spread Love’, OMD, China