network:
New Pepsi Prank shows OOH at its best!
We're suckers for a bit of clever public transport advertising over here at Cream Global but Pepsi Max has just taken it to a whole new level with its latest out-of-home prank.
Picture this. You’re standing at the bus stop waiting patiently for your bus to arrive when all of sudden, through the other side of the bus shelter you see an alien ship come down from space, a killer robot on a rampage, comets flying everywhere, monsters appearing from the ground or a tiger on the loose running towards you? What would you do?
Well lucky for us we don’t have to worry about it. It’s just all part of an elaborate prank by Pepsi. The soft drinks brand has hijacked a bus stop in London by secretly installing augmented reality screens to display hyper-realistic scenes of destruction unfolding on the next street.
The result? Watch the video and it will have you in stiches! The public reaction to the ad is priceless – ranging from confusion to laughter to shock. The video has already racked up nearly four million views.
This has got to be OOH advertising at its best…
Check out some other brilliant out-of-home campaigns via Cream’s case study library here.
Posted by: |