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The 10 most complained about ads of 2013
Not all advertising suits everyone’s tastes. Of course, the fact that the Advertising Standards Association (ASA) received a whopping 31,136 complaints in 2013 about 18,580 ads, says enough.
Among the top 10 most complained about ads of last year, according to ASA’s 2013 report, were three Unilever products (go Unilever, you daredevil you!). Here’s that top 10 in its all its glory…
1. VIP Electronic Cigarette – “She Wants You”
Total complaints: 937
Was it banned? Upheld in part
2. Unilever (Marmite) – “Marmite Rescue”
Total complaints: 738
Was it banned? Not upheld
3. Unilever (Flora) – “Wrestling”
Total complaints: 513
Was it banned? Not upheld
4. Home Office – “Go home or face arrest”
Total complaints: 251
Was it banned? Upheld in part
5. AG Barr (Irn Bru) – “Push Up Bra”
Total complaints: 223
Was it banned? Not upheld
6. Unilever (Bertolli) – “Enjoy Life”
Total complaints: 201
Was it banned? Not upheld
7. Red Bull – “Titanic”
Total complaints: 179
Was it banned? Not upheld
8. Reckitt Benckiser (E45) – “You’ll be hooked”
Total complaints: 167
Was it banned? Not upheld
9. Pussy Drinks – “Pure”
Total complaints: 159
Was it banned? Upheld in part
10. Cancer Research – “Cancer, You Prat”
Total complaints: 154
Was it banned? Not upheld
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