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Breaking down mobile programmatic buying: infographic
More than half (57%) of advertisers are buying mobile ads via programmatic means, according to the latest stats from Millennial Media. As more mobile advertisers adopt programmatic buying, this method of real-time optimisation to reach audiences is becoming a valuable part of any campaign. Check out some of the key findings in the infographic below from its April 2014 survey for an overview on mobile advertisers’ plans and perceptions around programmatic buying.
Thanks for this interesting infographic, It is no longer surprising to know that a huge part of programmatic campaigns target real-time marketing. Timing and relevancy matters especially if you want to capture the attention of the most number of people.
Posted by: Jessica Smith | 06 June 2014 at 04:33 AM