network:
What’s new? Your weekly round up of the latest happenings…
Cream Global brings you a weekly round-up of the latest goings on in the world of media and advertising (courtesy of our sister publication M&M Global) and a peek at what’s new on Cream.
Say hello to Jeremy King – C Squared’s new Content Director
The former Communications Director at The 02 and Editor of Media Week, has joined C Squared in the newly-created role of Content Director. He’ll be overseeing the output of all C Squared’s brands including the programmes for The Festival of Media portfolio and the editorial vision of M&M Global and Cream. Welcome on board Jeremy – keep an eye out for some exciting changes to come! Read more…
AB InBev’s European media biz is up for grabs
Anheuser-Busch InBev, the drinks giant behind the Budweiser, Beck’s and Stella Artois brands, has called a review of its European media account. We don’t know who’s currently in the running for the account, but word has it incumbent Vizeum is expected to be defending its business. Read more…
Outdoor ads are 200% more effective when planned using mobile data
New research from EE and Posterscope says out-of-home advertising is three times (200%) more effective when campaigns are planned using mobile data, following a two-week trial period with brands including Lenovo, Nationwide, RBS and British Gas. “Mobile data is one of the out-of-home industry’s biggest game-changers in a decade,” says Posterscope Chief Strategy Officer James Davies. Read more…
TechMedia is no more, enter Purch
TechMedia Network, the platform that connects technology and SMB buyers and sellers, has rebranded under the new name Purch as it makes its official European debut in the UK. The new name reflects the company’s position at the intersection of content and commerce. Definitely one to watch. Read more…
1000heads scoops social brief for Lego
The Lego Group has tapped social communications agency 1000heads to launch a new Vine channel for the brand with a series of social videos. Read more…
Facebook lets 13 years old in
Facebook is working on allowing children under the age of 13 to sign up to the social network. It will all comply with the US Children’s Online Privacy Act (Coppa) and parents will be able to access the child’s account and privacy settings. Read more…
Mediacom and Clear Channel working on Programmatic Direct trial
Fancy automating the buying, planning, delivery and optimisation of digital out-of-home campaigns? Well it might soon be possible if Mediacom and Clear Channel have anything to do with it. They have teamed up to trial a new platform that does just that, targeting shoppers within 40 malls across the UK. Read more…
What’s new on Cream this week?
We’ve got the Dero Bubbleman disrupting the laundry category in Russia, the Skoda Hostel which is literally… a car transformed into a hostel! (you have to see this) as well as Redd’s Apple Launcher, Sainsbury’s Recipe for Success and National Car Rental’s multi-screen #NameThePlay. Plus Garnier Olia goes sunflower mad all over Germany. Check out all the latest case studies, here.
Posted by: |